This week on HomeAway.com, VRBO, and most of our international sites, we added a "more properties" search bar to differentiate between listings that paid to be on that site, and those whose primary placement is on another site within HomeAway’s Network. These additional listings appear at the bottom of search results, and below any listings that paid to be on that particular site.  As a HomeAway.com or VRBO customer, your listing is displayed at no additional charge on 15 international HomeAway sites, below the paid listings on those sites. The new “more properties” banner designates the beginning of those listings in search results.  

This is what it looks like on VRBO:

This is what it looks like on HomeAway:

FAQs:

I already purchased a U.S. or Global bundle. How will this affect me?  When you purchased your U.S. or Global Bundle, your listing became a paid listing on the sites that are included in your Bundle, and your existing subscription level was guaranteed across those sites.

  • U.S. Bundle: With the U.S. Bundle, you maintain your subscription level on both VRBO and HomeAway.  This means your listing is sorted with other properties in your subscription level, and above any listings displayed from the HomeAway Network of sites (above the new banner).  Owners with listings displayed on both VRBO and HomeAway earn an average of $25,000/yr – that’s a 37x return!
  • Global Bundle: With your Global Bundle, you’ll enjoy your existing subscription level on the top 5 vacation rental sites in the world: HomeAway.com, VRBO.com, HomeAway.co.uk, FeWo-Direkt.de, and Abritel.fr. Also, your listing is sorted among the other paid listings on 15 international HomeAway sites.  

What does this mean for the rank of my Gold level subscription?  Nothing!  Your listing will still be displayed among the other listings in your subscription level, and above listings displayed from other sites in the HomeAway Network of sites. This holds true for all subscription levels.

Why display listings from your entire Network of sites?  Travelers who visit the HomeAway sites desire a broad assortment of properties from which to choose.  In places where there may not be very many listings that paid to be on that site, it means travelers will still get results for their search.  It’s also how you get additional exposure for your listing at no additional cost.  You still have complete control over who stays in your home.

Will my listing be displayed on other sites? Yes.  To see what your listing looks like on other sites, visit your dashboard, choose “Edit listing”, then hover your mouse over “Preview Listing” in the top left corner of the page.

How do I change the content of my listing on one of the other sites? Visit your listing editor from your dashboard, then enter your updates in the appropriate areas.  Your changes will show on all sites where your listing is displayed.

 

As always, we appreciate your feedback.

Thanks!

Posted
AuthorProduct Marketing